Concept and Importance of Business Environment, Constituents of Business Environment, Educational Environment and Its Impact, International Environment – Current Trends in the World, Climate Change and Its Impact
Pedagogical Approach : Lecture Method, Case Study and Assignments Unit 2 : Project Planning and Business Strategies (15 Hours) a. Project PlanningIntroduction : Business Planning Process; Concept and Importance of Project Planning; Project Report; Feasibility Study – Types and Its Importance; Business Unit Promotion : Concept and Stages of Business Unit Promotion, Location – Factors Determining Location and Role of Government in Promotion. Statutory Requirements in Promoting Business Unit
b. Business StrategyIntroduction : Concept of Business Strategy, New Trends in Business Strategy : Impact of Liberalisation, Privatisation and Globalisation, Strategy Alternatives in the Changing Scenario, Restructuring and Turnaround Strategies
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